This book brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organised into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Author: Jens Müller, R. Roger Remington
24.6 x 37.2cm Hardcover, 432 pages
Interior Style Tip: 5mm Design recommends using this book for Coffee Table Stlying